Social media marketers fervently reach for the top of the trending page, hoping to drive up traffic and engagement stats. But this is easier said than done. At the end of the day, there's no one-fits-all formula. Something that works for one specific viewer group, on a specific platform, may be undesirable for another. So according to the end goal and target audience of your video, here’s how you can optimize your content and make it a cut above the rest.

Torn over which video sharing website to use as your main driver? Read through our list of the hottest video-sharing platforms, and you can rest assured that you pick one best suited for your purpose and needs!

Technology is fast changing the way we shop, and brands continue to seek out innovative methods to increase sales via digital channels. Nowadays, brands have been using shoppable ads to help increase e-commerce sales. In this article, we will be discussing what makes shoppable ads so effective.

Whether it’s for casual entertainment, educational deep-dives or random perusals, videos are the one medium we instinctively turn to for virtually any type of media consumption. In this article, we list the eight main types of marketing videos, bringing to light their varying functions, characteristics and benefits.

Ever wonder why your videos aren’t getting the desired amount of impressions? While you may have put in countless hours crafting the perfect video, having engaging and attractive content simply isn’t enough. Doing the work is just the very first step—now you have to sell it. Deeming content marketing to be costly and largely unnecessary, many make the mistake of neglecting to promote their post. But what’s the point in having good content if it isn’t being viewed? Video marketing is crucial in the pursuit of high rankings and online traffic, and contrary to popular belief, this doesn’t need to cripple the bank. Check out these achievable, budget-friendly methods which will help get your video to the top.

If you’ve ever purchased a product or service, be it in person or online, it might have appeared to be the result of your own volition. Though it’s true that consumers buy what they need or want, there are subtle marketing elements that give them a push in their decision making. After putting in the effort to conceptualize and execute an attractive marketing campaign, the final statement is one that prompts the consumer into action. In the business, this is known as a Call To Action (CTA). To help you reach your business endeavours, here are 30 CTA examples you can consider when picking the ideal one for your product.

Video has become the most commonly utilised medium for content marketing since 2020, overtaking infographics and blogs according to Hubspot. However, there is a difference between hopping on the video bandwagon and taking charge of it—you want to make sure your endeavours are actually effective. Below, we share eight must-dos to ensure that your video marketing efforts don’t go to waste!

We all know that video is king. Consumers demand more video content every year, and marketers are heeding their call: more than 87% of them are already including this medium in their marketing strategy, according to Wyzowl. If you’re not part of this statistic, you’re definitely losing out — but you’ve also come to the right place.