Love it, hate it, deny it, one fact remains the same: We humans are social creatures. Our (not so deeply) buried need for self-disclosure and companionship has led to social media becoming one of the many bare necessities of modern life. Instagram, TikTok and YouTube seem to be the new air, food and water. This hasn’t escaped the eagle eyes of content creators and brands. Each year, fresh social media waves are rolled out to take the world by storm. But even in the spirit of the new year, it isn’t exactly “Out with the old, in with the new.” Think more along the lines of: “Reinventing the old to make new.” That said, let’s take a look at the social media trends—both well-established and newly welcome—that are here to stay for 2022.