Brands need video marketing. If you haven't already begun video marketing, now is the time. With traditional marketing's effectiveness dwindling and video's popularity skyrocketing, it has become a must-have for every business.
Video has dominated social media. Video converts better than any other type of content. They are more engaging, memorable, drive more traffic, and have almost every other advantage over text. According to HubSpot, 86% of businesses use video as a marketing tool, and 2% of marketers who use video say that it's an important part of their marketing strategy.
Videos capture and maintain people's attention. They strike a deep emotional chord and elicit strong emotional responses, prompting people to share, comment, and like. People enjoy sharing content on social media, and even more so, they enjoy sharing videos.
Things to Consider: Creating High-quality Video Ad on a Budget
How much does it cost to make a video ad? It depends. It could range anywhere from $5,000 to $150,000. We understand that the costs of a professional video production are not cheap. However, videos are critical for many businesses trying to stay competitive with other businesses in their industry.
Scriptwriting, location scouting, and arranging shoots are all part of the pre-production process, which can take a lot of time and money. Scriptwriting services are available from a variety of production companies. However, if you want to save money, you should write the script yourself. The production company you've engaged in may be able to help you with your script. The simplest method to reduce the overall cost of your shoot is to do everything in one place. After all, time is money, and the faster you’re done, the better. Keeping your shoot to a single location reduces rental costs as well as the number of hours or days you'll have to pay personnel to assist you or for hired talent.
Using a phone camera and video editing software to create your video is possible, but it's important to remember that consumers nowadays demand and expect more. If you have some money to spare, there are a plethora of low-cost video production companies to choose from. An expert video production crew has put in countless hours composing screenplays, lighting sets, editing, and filming films. For them, it's become second nature. They know how to make the final product look its finest while simultaneously identifying cost-cutting opportunities.
What Is the Goal of Your Video Ad?
Outlining your video's goals is the first stage in developing your video strategy. In an ideal world, you'd make a video for each level of the marketing funnel. However, you must first choose which step is the most crucial to target. Is it for the purpose to raise brand awareness? Is it to sell tickets for a webinar? Are you planning to launch a new product? More importantly, what action do you want your target audience to take after watching the video? Spend time figuring out what kind of video will best tell your brand's narrative. Setting defined goals for video creation, like any other marketing approach, is an important element of your planning. Having clearly defined goals can help you avoid wasting time and money while also ensuring that your video communicates effectively with your target audience.
Prep Your Video Script
We believe that working on a limited budget can actually encourage you to be more innovative. A strong script is the key to a great video, regardless of how much money you spend. You can't have a good video ad if the script is awful. A successful script begins with a hook that grabs the audience's attention. A hook is the part of your video that grabs people's attention, establishes the tone for the rest of the video, and encourages them to keep watching. You want something that explains your product's solution to the problem. If your product solves multiple problems, choose one and stick with it. Your message should also be concise and simple. With the digital landscape being overloaded with information, you only have a few seconds to get someone’s attention. Attention spans have shrunk to the point where viewers lose interest if you express something that’s too difficult to understand.
Commit to the Timeline
You should aim to have a timeframe to stick to as you plan all your stages of the video production process, from creative ideation to actual video distribution. There should be an overall timeline, a manufacturing schedule, a distribution timeline, and so on. It's critical that you arrive at the shoot with a plan once you've figured out your film's production budget and gathered everything you'll need for filming. You don't want to lose several hours of the day with your cast and production crew wiping their noses.
It will be much simpler to keep on track and within budget now that you have this under your belt, because you won't be wondering about what you need to accomplish next. With a shooting schedule in place, everything is set. You'll have an easier time remaining within your production budget and managing stress if you stick to your shooting schedule.
Here’s what you need to consider when planning a realistic timeline for your video ad production:
- Strategy and preparation
- Creative development
Post-production is when the magic happens. Editing, the feedback process, colouring, and grading are all part of the post-production process. Because most editors specialise in one or the other, you might need to employ someone for editing and another for colour correction. You'll need to budget for a motion graphics designer if you want to boost your story with design components. The majority of viewers simply want to see a film that is easy to understand, informative, and appealing, so make sure your videos are as clear as possible and that the post-production part is not neglected.
Companies on a restricted budget are more likely to hire freelancers. They are often more cost-effective and flexible because they set their own rates. However, a freelancer will never have the same level of commitment to your business as a full-time employee. If your workforce is overly reliant on freelancers, it can have a negative impact on the quality of work since it's usual for them to take on more work than they can handle. Thus, if you have an adequate budget, we recommend that you prioritise collaborating with affordable video production companies.
Using Video Marketing to Succeed
If you haven't already jumped on board the video marketing train, don't worry; it's never too late. Adopt, learn and master video marketing and you’ll be setting yourself up as one of the dominant players in online marketing which is essential for any business looking to make a name for itself.
Conversions determine the success of any marketing campaign. Videos do an excellent job of luring customers to make a purchase. A positive customer experience with a video ad can increase purchase intent. In addition, customers are more likely to purchase a product online after watching a video about it.
While video marketing can help you increase your conversion rate, you can't just make any video and put it out there and hope for the best. Your video should address your buyer's pain points, presenting your product as a compelling solution to the problem.
Creating a video may not always be easy. However, we hoped that these 5 tips can assist you on your video creation journey
If you do decide to use a video marketing strategy, why not engage a video production company? At En3, we’re a Singapore video production that offers a suite of services to meet your marketing needs:
- Interview videos
- Product Demo videos
- Tutorial videos
- Event highlights
- Announcement videos
- Behind the scenes videos
If you’re interested, drop us an email or message to find out how En3 can help you!